Perhaps there is an evolutionary explanation to this. Red is both the colour of blood, and therefore of danger, and also the colour, in many primates at least, of sexual arousal (the female genitals of many primate species turn red when in season ... a reason why spanking a women may also turn some men on ... but that’s an aside).
I believe wearing red serves to activate the arousal of both aggression and sexual potency in men. He shouldn't overdo it though. Wearing red on his visible clothing could be seen as intimidating for the same reasons i.e. indicating aggression and/or flirtation.
Why does wearing red make a difference to men?
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